Blogging vs. YouTube – Unbiased Analysis for You!

Is YouTube better than blogging? How do you get way to go? 

All videos are all the rage these days. There is a huge demand for satisfying video content on the digital landscape and it is being met. But YouTubing is not for everyone, and neither is blogging.


I'll help you decide whether to continue blogging or YouTube in your digital marketing career.


Blogging Against YouTube: Who Is Right? 

What comes naturally from you?

Whether it's blogging or creating videos, communication is an urgently needed critical skill.


Blogging requires excellent written communication skills. Verbal communication is required when creating videos.


Ask yourself what is natural for you.


If your answer is both, great! But look for your ruler.


Passionate boy

In my case, I consider myself a good communicator. I started my digital journey with a blog. I tend to create higher quality content when I have enough time to sit, think, and write, which is the case with blogging.


At the end of 2019 I did this # 100DayYouTubeChallenge where I challenged myself to make 1 video every day for 100 days. I did, even though I was a good verbal communicator, when I got in front of the camera my mind started saying "blah. empty".


I understand that some people hate signing up and posting on YouTube (fear, privacy, or whatever). Some other people are extremely resigned, they hate sitting in one place and writing content.


Therefore, you must first know yourself. You can start with a simple DiSC personality assessment.


If you happen to be an influential or dominant personality, you may want to shoot videos. In video marketing, the presence of the camera and the opening and maintenance of high energy levels are important. Keep that in mind.


What do you like about your target audience?

Target audiences

If you are interested in an expert in a particular niche, ask yourself: "Does my audience like the content of a blog or video? If so, what percentage of them like the text of the video?"


As you can see in the digital marketing niche, more and more people prefer video content.


On a side note, not everyone likes both sizes. Some people who are highly visual in nature like video content and others like text content.


Both content formats have their own benefits for the end audience.


In the case of textual content, people will be able to consume information at their own pace, returning to the previous section and making connections between the topic. Reading the content of the text promotes conceptual learning. This is why people like to read books instead of videos or audibles.

In the case of video content, it promotes cognitive ease. Your readers will be passive consumers of content. But it leads to experiential learning. According to many studies, learning at multiple levels leads to greater understanding and internalization.


An easy way to determine this is to simply Google some of the most popular keywords in your industry and see which results are mostly showing up.


Know the taste of the target audience

If your search results are full of videos, you better have videos in your niche. Because search results often reflect niche audience preferences.


It's about analyzing the supply and demand curves in your industry. When video content is in good demand, it attracts more than blog content. 

Content creation and delivery.

Content creation.

when creating content.


When you finish the detailed sketch, start writing / recording your content.


Edit the section after the content has been created. With blogs you have the maximum editorial freedom.


However, when it comes to video editing, you can remove the parts, add jumps, add animations, etc. Grammar or presentation errors are difficult to correct (although I don't care).


For this reason, many people write the entire video and then hit the record button. But I wouldn't recommend this because the video turns out to be sloppy and unnatural.


When it comes to delivering content, it's easier to link directly to your audience for videos. Faith can easily be established by being "you."


But when it comes to blog content, although you can add formatting, images, and videos, it lacks the humanistic touch. Customize video content to build your strong brand.

Organic growth is a macro game. Don't get carried away by the numbers in the early stages. I recommend that you only focus on creating and advertising content for the first few months, that's it.


Flexibility and freedom

For blogs, it uses the WordPress platform and for videos it is available on YouTube.


When it comes to your self-hosted WordPress website, you have the most freedom in terms of revenue, design, advanced marketing, shared testing, etc.


You are in full control and your site feels like home.


On the other hand, UTube is owned by Google Inc. You have little control over the content you upload to YouTube.


YouTube flexibility

Additionally, your content must meet the community standards set by YouTube. These guidelines can sometimes be controversial in some niches, as reported in many publications.


It's also more common for top YouTube creators to feel that YouTube is complacent.


What if, for example, someday in the future they start banning your channel? What if they ban affiliate links on their platform? Or do you still keep descriptions in the name of SERP videos? Or encourage people to watch only part of the video with the proposed clips?


Income opportunities

When you blog, you can take advantage of many income-generating opportunities, such as contextual advertising, affiliate marketing, sponsored content, and more. Blogs provide superior efficiency and flexibility in these income-generating strategies.


When for example. Make ad placements, there are almost endless places and possibilities to experiment and see what works well for your audience.


In the case of YouTube, you can get YouTube ads (only after your channel is popular enough), affiliate marketing, sales of your own products / services, as well as sponsored content. In addition to Google AdSense, you cannot use contextual ad networks with YouTube.


One big bonus is that blogging allows you to monetize your popular blog posts by coming back, editing them, and adding a few CTAs.


While with videos there is not that much flexibility as you cannot replace your videos and also the YouTube movie editor is weak. 

  • Expenses
  • accounts

Start with one of these so you are aware of the costs you want to incur.


If you're thinking of blogging, all you need is a domain name, hosting, and some high-quality plugins (optional). The domain name and hosting together cost you around $ 70 a year, that's it.


In the case of YouTube, you don't need to host your videos alone. Your videos are saved and published on YouTube's own servers.


All you need is a cell phone with a good camera and microphone. You also need a good video editing program. But to really expand your channel, you need to invest in a professional camera, lighting, studio microphones, and professional video editing software (like Premiere Pro or Da Vinci Resolve).


I would say that the cost of starting a blog and YouTube channel is about the same.