Email Marketing

Select the corresponding KPIs to track whether your campaigns are successful:

Bounce Rate - The number of emails that were not delivered to subscribers' inboxes.

Open Rate: The number of opened emails.

Spam Complaint Rate - The number of users who marked your emails as spam.

Conversion rate: The number of users who took the desired action: a purchase, a download, or a subscription.


How Much Does Email Marketing Cost?

Email marketing averages between $ 9 and $ 1000 per page. Month depending on the platform you are using and the size of your database. 

We offer your users a free 15,000 email subscription to a mailing list of 500 subscribers. This plan allows you to use the most popular and useful marketing tools: personalization, targeting, subscription forms, A / B testing, handy email editor, unopened forwarding and much more. A larger database of contacts won't make you money either: paid plans start at $ 8.


Legally collect email addresses

Never buy mailing lists. This is prohibited. You risk not only being fined, but also harming your brand reputation. People who have never subscribed to your campaigns will not be interested in your products. 

To play fair, you need to create an entry form and submit it all over your site. With us. Functional mold builder, you can make four kinds of molds for free without any special technical skills. Set display options, select specific pages to post a form, adapt it to your branding style, add an attractive main magnet to get more subscribers. Choose a ready-made form to save time. All forms respond by default. Write a confirmation email and it will be automatically sent immediately after registration. 

You can create an email list of online and offline events, contests, landing pages, surveys, quizzes, social media accounts and partner sites.


Comply with CAN-SPAM legislation

This law regulates the sending of commercial emails and penalizes those who violate them. The most important rules require senders to clearly identify the sender, add a valid physical address to each campaign, provide users with a clear and easily touchable unsubscribe button in every email, and use relevant and simple subject lines. . Under these rules, marketers are not allowed to sell or transfer users' email addresses to third parties.

 

Follow the GDPR

GDPR is a set of standards that aim to protect user data. This regulation is active in the European Union. According to him, websites should inform users that they have control over their personal information. As a marketer, you need a double sign-up form so that users can confirm their desire to sign up twice. In addition, you should review your privacy policy: obtain permission to collect customer personal data, explain how to store and transfer it, and ensure that no other third party can access it. 

This GDPR compliant form allows our subscribers to change or request their personal information to be removed from the database.

 

Use a known sender name

This will help you increase your brand recognition and build trust in your business. The sender name above indicates that the brand is not interested in user feedback or communicating with customers. The last sender name doesn't help you build trust because people tend to believe in people, not brands. Customers will always see who is behind good products. Then adjust your approach.

For better engagement, you can create a series of embedded emails called an embedded email campaign. That means sending multiple emails over a few days to inform your customers about your product. A built-in email sequence allows marketers to deliver their message consistently without being misled. 

Automation 360 allows you to create an email workflow in advance and it is sent automatically when a user logs in. This helps you send emails relevant to each segment. Track conversions to see how your splash line is performing and improve as you go.

 

Write an attractive subject line

Your sender name and subject line are the first thing subscribers see in their inboxes. Therefore, they use them to judge whether your post is worth reading. Let your topic reflect the main idea of the email. Be brief for users viewing their inboxes from their mobile devices. Avoid using spammy words, excessive exclamation marks, or capital letters. 

Add emoji to your subject line for a personal touch. Remember, they must get to that point. Another powerful tool is personalization. It is always good to receive a personal email instead of a massive campaign. 

The emoji in this subject line grab the attention of readers at first glance. In the email below, you don't even have to read the topic to understand that MAC is promoting a new lipstick. The MAC also uses a headset to provide an additional incentive to buy.

 

Make an email copy short and concise

When creating an email campaign, keep in mind that the attention span of readers is approx. eight seconds. Also, they never read emails from A to Z - they scan the message for the most important information. 

To create an effective campaign, we strongly recommend that marketers stick to the inverted pyramid design. That means putting the most important information at the top of the post and ending it with a prominent CTA. 

Add enough white space to your email to breathe. Using it between sections allows you to emphasize the necessary information. Placing blanks before a call to action helps readers focus on the action you want them to take. 

To design a perfect call to action, make sure it stands out against the background of the email. It must be surprising. Your call-to-action text should tell users what to do next, so make it clear and concise. Makes the button easy to touch from mobile devices. We only recommend using one CTA button per. Send an email so you don't distract readers from your main message.

The following email from InVision has been created in accordance with best practices for copying emails. The structure resembles a pyramid, making it easy to foam. There is enough white space that it makes it easy for subscribers to focus on the message. The CTA button attracts attention because it contrasts with the white background.

Make sure your emails reflect your brand style to increase brand awareness and recognition. Use the same color and font for all campaigns. With us, you can choose a predesigned template from our library or create a template from scratch with our drag and drop editor. You don't need code and you don't need HTML knowledge.

 

Check your email for spam

Get in the habit of checking each email for spam before sending it. If you accidentally use spammy words or excessive exclamation marks in the subject, your email availability is very low. To be safe, you can choose a third-party service or run a spam check with us in the final stages of creating your campaign.


Promote your social media accounts through emails

Combine emails with other marketing channels to better target your customers. With us, you can use web push notifications, text messages and chatbots in a strategy. Welcome new subscribers with a built-in email series, tell them about sales and new content via push notifications, notify them of your order status. 

Pay particular attention to different elements of your campaign: the email layout, the Call to Action button and your unsubscribe link. We recommend using a single column layout as it is easy to read and subscribers don't need to use horizontal scroll bars. Keep a CTA button in mind: make sure you can easily touch it with one finger. Make it bigger than 45px. Last but not least is your link. Don't try to fool your readers by hiding it somewhere in the footer, making clicking impossible. In that case, they will mark your email as spam. Make your unsubscribe button easy to find and press it.

 

Run A / B tests

Practice makes perfect. If you are new to email marketing, take the A / B test. This is a type of market research that allows you to compare different elements of email to find out which one works best. You can test the subject line, header, sender information, CTA buttons, images, videos, links, colors, fonts, etc. 

With us, you can easily create a shared test campaign to test the item you need. Set the criteria that determine the winning email and select the required segments from the mailing list. The more detailed instructions can be found in this guide.

 

Reactivate passive subscribers

Sooner or later, your subscribers may lose interest in your brand, and that's okay. Send them reintegration email campaigns if they haven't opened their email for at least three months. Remind them of the benefits of your brand and give them an incentive to get them back. If they are no longer interested in your service, let them go. Keep your mailing list healthy. The only thing we recommend is asking them why they left your mailing list. Your answers will help improve your future performance.

 

Track your email marketing performance

You need to know how your strategy works and which tactics work best. To analyze your performance, you need to monitor the KPIs. They include options for email delivery, open rate, CTR, bounce rate, unsubscribe, conversions, etc. These metrics shed light on how subscribers see your campaigns. 

You don't need third-party services to track basic email marketing KPIs. We provide detailed reports once each email campaign is submitted.

 

Clean your mailing list regularly

It all starts with legally obtaining the customer's email addresses. Then regularly check the quality of your list. Check how subscribers handle your emails if they have been compromised. If they ignore your emails for 3-6 months and the re-engagement campaigns don't get them back, delete their addresses from your list. There's no point in talking to people who aren't interested in your brand. This will help you keep your sender's reputation and delivery speed high, as email providers are suspicious of senders if emails are never read by recipients.

 

Automate the delivery of your email campaign

Automating email marketing is a must these days. Services like ours allow you to send automated emails in response to customer actions on your site. Delegates welcome new users, process orders, re-engage passive customers and more in email automation.